I’m a Singaporean Experience Designer with 13+ years in design, including 9 years in UX across banking and fintech. I design end-to-end customer journeys and internal operational tools, simplifying complex financial processes for customers and the teams supporting them.

At OKX, I designed AI-assisted financial-crime investigation tools that reduced case handling time by 40%, and redesigned P2P trading journeys that increased new-user first-order completion from 38% to 55%. At UOB, I was part of the founding design team behind TMRW, designing digital banking and wealth experiences, leading designers across payments and onboarding, and scaling regional localisation.

I work from discovery to launch, combining user research, stakeholder workshops and hands-on design across flows, interactions and working prototypes. My earlier career in art direction shapes my concept development, visual craft and storytelling.

Today, I use AI-assisted development to build interactive prototypes and have shipped my own apps to the Apple App Store, extending my practice from shaping ideas to delivering working products.

OKX

Senior product designer (Jun 2022–Aug 2026)

Peer-to-Peer (P2P) trading

• P2P buy/sell/express flows

• Merchant-side optimizations

• Dispute flows

Compliance and internal platforms

• Financial Crime Investigation (FCI) case management and AI co-pilot

• Customer and business verification journeys (KYC/KYB)

• Enhanced due diligence (EDD) workflows

• Travel Rule flows for withdrawals and deposits

• Customer Risk Rating (CRR) configuration tools

UOB bank

Design lead (Nov 2019 - Jun 2022)

Led 4 designers across TMRW payments and onboarding. Scaled a localization design team from 0 to 12 across Southeast Asia.

• Payments and onboarding (Manager role)

• Digital wealth: Zero-to-one robo-advisory and portfolio view (Individual Contributor role)

• UOB Young Adults proposition program (Workshop Facilitator)

UX designer (Nov 2017 - Oct 2019)

Part of the founding design team that built TMRW from 0-to-1 as a mobile-first digital bank across Southeast Asia. Established 940,000+ active users on the platform

• TMRW app dashboard redesign with key stakeholders

• A new gamified savings experience called City of TMRW

• Payments, transfers and account management

Singapore Polytechnic

Adjunct lecturer (Oct 2019 - May 2022)

Taught UX and UI to mid-career professionals transitioning into product design, while working full-time at UOB. Developed curriculum that bridged UX fundamentals with real-world product practice.

360F consultancy

Design lead (Jun 2017 - Oct 2017)

Designed the client experience for a goal-based wealth platform that used algorithmic profiling to recommend insurance and investment products.

• Goal planning and survival-expense flows

• Risk profiling and algorithmic recommendations

• Adviser-facing journey

GOVT agency

Senior Art Director (Oct 2016 - Mar 2017)

Digital and experiential campaigns for regional brands across Singapore.

• On-ground activation for Haagan Haus

• Socials for MINI Cooper

• Socials for National Gallery Singapore

Wunderman (Singapore & Shanghai)

Digital Art Director (Nov 2014 - Oct 2016)

Led digital experience work across regional brand platforms for APAC. Seconded to Shanghai for regional digital launches.

• Energizer brand site (Pitch won)

• Schick brand site

• SAFRA on-ground activation

• Pantene socials

Cheil Worldwide

Junior Art Director (Oct 2012 - Oct 2014)

Digital and mobile experiences for Samsung and partner brands across APAC.

• Samsung key digital and integrated product campaigns

• Samsung CSR: “Eyes on the Road” a safe-driving app initiative

• Audi brand site

• Singtel internal comms illustration series

--

Recognitions

3 x D&AD New Blood Awards - D&AD

Cannes Young Lions - Singapore Grand Winner Straits Times

Samsung Eyes on the Road featured on CNN Ads of the World