Create the best possibilities
Create the best possibilities
Senior product designer
I design experiences that make complex things feel simple.
AI-Assisted Investigation Platform
A single-analyst workflow that couldn't keep up with networks of 30+ related accounts.
I led UX design across two phases. CMS 1.0 redesigned the investigation experience for multi-user, multi-role collaboration. CMS 2.0 rebuilt the investigation itself around AI-assisted analysis, with every decision staying analyst-owned.
Investigation moved inside the system. Manual verification effort dropped significantly. Decisions became traceable across the full review chain.
P2P New User Education
New users were completing their first P2P trade at half the rate of experienced ones.
I redesigned the onboarding experience from passive coachmarks into a 6-screen interactive demo, letting users rehearse a real trade before risking anything.
Express completion rate lifted 4 points. Timeout cancellations dropped 21%. First-trade confidence became measurable.
UOB Digital Wealth
UOB's Mighty app had no wealth experience. New customers didn't know why they should invest. Existing ones didn't know why they should switch from their RM.
I designed the zero-to-one Digital Wealth feature across proposition definition, user research, journey design, and concept testing, spanning four customer segments from Personal Banking to Privilege Reserve.
The design resolved a core tension: making self-serve feel trustworthy without replacing the RM relationship that existing customers depended on.
Systems design
+ User experience
+ Invention
