Create the best possibilities
Create the best possibilities
Senior product designer
Fintech • Platform & Systems Design • AI-enabled Experiences
Designing complex systems with clarity and accountability
3 key projects
OKX Case Management System
Investigation at scale. Then investigation at speed.
Context
A single-analyst investigation workflow could not support cases involving networks of 30+ related accounts. And even after fixing the structure, analysts were still spending most of their time collecting data instead of making decisions.
What I did
I led UX design across two phases. Redesigning the investigation workflow for multi-user, multi-role collaboration, then rebuilding the entire investigation experience around AI-assisted analysis with human-owned decisions.
Impact
Investigation moved fully inside the system. Role ownership became explicit across the full review chain. 2.0 introduced AI pre-analysis across every case, reducing manual data collection and raising consistency across analysts.
OKX Peer-to-Peer (P2P) Trading
Scaling trust and conversion in high-volume financial transactions
Context
Users dropped off during transactions due to uncertainty and lack of trust. The experience needed to balance speed with risk awareness.
What I did
I simplified key decision points across the transaction flow. I improved clarity around payment steps, risks, and outcomes. I worked closely with product and engineering to reduce friction in critical moments.
Impact
Transaction completion improved as users gained more confidence. Friction was reduced during high-risk steps. The experience became faster without compromising trust.
UOB TMRW Wealth Program
Building foundational banking experiences for mass users
Context
Users lacked clarity when entering wealth products. Financial concepts were complex and difficult to understand.
What I did
I designed end-to-end onboarding and core wealth flows. I simplified financial concepts into intuitive UI patterns. I collaborated with product and business teams to align experience with user needs.
Impact
Onboarding became clearer for first-time investors. Users engaged more confidently with wealth features. The design established scalable patterns for future financial products.
Others
-
Innovation workshop
Conducted innovation workshops with product stakeholders for our UOB Young Adult program
-
User interview
Qualitative user interviews and execution for Woofr app
Design principles
-
I hold design quality to a level that earns trust, not just meets expectations.
-
I prioritise progress over perfection, using real usage and feedback to guide decisions.
-
I take responsibility beyond core flows, ensuring edge cases and states are well considered.
-
I design for clarity so users always understand what’s happening and what to do next.