UOB Digital Wealth
UOB TMRW had no wealth experience. New customers didn't know why they should invest. Existing ones didn't know why they should switch from their RM.
I led the zero-to-one design across proposition, research, and journey, resolving a core tension: making self-serve feel trustworthy without replacing the RM relationship customers depended on.
P2P New User Adoption
New users completed their first P2P trade at half the rate of experienced ones.
Three fixes at three layers: education on top of the flow, a counterparty preview inside it, and a ranking change underneath.
Express first-trade completion rose 17 points. Timeout cancellations dropped 21%.
AI-Assisted Investigation Platform
I led UX design across two phases.
CMS 1.0 is single-analyst workflow that couldn't keep up with networks of 30+ related accounts. I redesigned the investigation experience for multi-account triage, surfacing a more complete picture for effective compliance.
CMS 2.0 rebuilt the investigation around an AI Co-Pilot, driving compliance efficiency while keeping the analyst in control of every decision. A standard case took around 89 minutes to review. The Co-Pilot cut average handling time by 15 to 40% and cleared the backlog.
Other projects
Other of my zero-to-one projects that I handled both from a UX and creative art direction standpoint.
Personal AI experiments
Trying things out. Making things, outside the box.
Spend Note
An expense tracker that I’ve built on iOS. I found that entering expenses 1-by-1 is time consuming so I also added a upload “Screenshots” feature so I can upload notifications or receipts, then i dont have to key in 1-by-1. I kept the UI minimalistic.
Asymmetry checker
This is a stock ticker checker like calculate whether if it’s worth buying based upon asymmetrical value. I come up with the factors myself, see below. I would probably design like customisation let people choose what factors they want to put in themselves next phase.
Design articles
AI-related
Others
User experience
+
Systems
+
Visual Craft
Create the best possibilities through experiences that make complexity feel simple, systems that connect people, processes, and infrastructure, and visual craft that makes technology feel human.