UOB Digital Wealth
UOB TMRW had no wealth experience. New customers didn't know why they should invest. Existing ones didn't know why they should switch from their RM.
I led the zero-to-one design across proposition, research, and journey, resolving a core tension: making self-serve feel trustworthy without replacing the RM relationship customers depended on.
P2P New User Adoption
New users completed their first P2P trade at half the rate of experienced ones — 38% against 70%.
Three fixes at three layers: education on top of the flow, a counterparty preview inside it, and a ranking change underneath.
Timeout cancellations dropped 21%. Express first-trade completion rose 17 points.
AI-Assisted Investigation Platform
A single-analyst workflow that couldn't keep up with networks of 30+ related accounts.
I led UX design across two phases. CMS 1.0 redesigned the investigation experience for multi-account triage, surfacing a more complete picture for effective compliance. CMS 2.0 rebuilt the investigation around an AI Co-Pilot, driving compliance efficiency while keeping the analyst in control of every decision.
Investigation moved inside the system. The Co-Pilot cut case handling time by up to 40%. Decisions became traceable across the full review chain.
Other projects
Other of my zero-to-one projects that I handled both from a UX and creative art direction standpoint.
Personal AI experiments
Trying things out. Making things, outside the box.
Spend Note
An expense tracker that I’ve built on iOS. I found that entering expenses 1-by-1 is time consuming so I also added a upload “Screenshots” feature so I can upload notifications or receipts, then i dont have to key in 1-by-1. I kept the UI minimalistic.
Asymmetry checker
This is a stock ticker checker like calculate whether if it’s worth buying based upon asymmetrical value. I come up with the factors myself, see below. I would probably design like customisation let people choose what factors they want to put in themselves next phase.
Design articles
AI-related
Others
User experience
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Systems
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Visual Craft
Create the best possibilities through experiences that make complexity feel simple, systems that connect people, processes, and infrastructure, and visual craft that makes technology feel human.