Create the best possibilities

Senior product designer

Fintech • Platform & Systems Design • AI-enabled Experiences
Designing complex systems with clarity and accountability

About

AI-Assisted Investigation Platform

A single-analyst workflow that couldn't keep up with networks of 30+ related accounts.

I led UX design across two phases. CMS 1.0 redesigned the investigation experience for multi-user, multi-role collaboration. CMS 2.0 rebuilt the investigation itself around AI-assisted analysis, with every decision staying analyst-owned.

Investigation moved inside the system. Manual verification effort dropped significantly. Decisions became traceable across the full review chain.

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P2P New User Education

New users were completing their first P2P trade at half the rate of experienced ones.

I redesigned the onboarding experience from passive coachmarks into a 6-screen interactive demo, letting users rehearse a real trade before risking anything.

Express completion rate lifted 4 points. Timeout cancellations dropped 21%. First-trade confidence became measurable.

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UOB Digital Wealth

UOB's Mighty app had no wealth experience. New customers didn't know why they should invest. Existing ones didn't know why they should switch from their RM.

I designed the zero-to-one Digital Wealth feature across proposition definition, user research, journey design, and concept testing, spanning four customer segments from Personal Banking to Privilege Reserve.

The design resolved a core tension: making self-serve feel trustworthy without replacing the RM relationship that existing customers depended on.

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Emotion and logic are not opposites. The best systems feel right before they can be explained.

I start with the workflow, not the interface. Understanding the deep values underneath is what makes the surface work.

The output has to land emotionally, leave an impression, and hold up under scrutiny. That's the hardest part. Smart takes time to be simple. And like a river, the work is never finished.

Create the best possibilities

Create the best possibilities Create the best possibilities

AI-Assisted Investigation Platform

P2P New User Education

UOB Digital Wealth

Emotion and logic are not opposites. The best systems feel right before they can be explained.

I start with the workflow, not the interface. Understanding the deep values underneath is what makes the surface work.

The output has to land emotionally, leave an impression, and hold up under scrutiny. That's the hardest part. Smart takes time to be simple. And like a river, the work is never finished.

Only clearer, deeper, and more precisely itself over time.

Create the best possibilities