Create the best possibilities
Create the best possibilities
Senior product designer
Fintech • Platform & Systems Design • AI-enabled Experiences
Designing complex systems with clarity and accountability
3 key projects
AML Multi-User Case Management
Designing systems for high-stakes, multi-role decision making
Context
A single-analyst workflow was no longer viable as cases scaled across multiple reviewers. Ownership was unclear, decisions were fragmented, and auditability was weak.
What I did
I designed role-based workflows across L1, L2, TL, and MLRO. I structured clear decision states and handoffs between users. I translated complex compliance logic into a system that could scale across investigations.
Impact
The system improved clarity of ownership and reduced ambiguity in decisions. It strengthened audit traceability and made investigations more structured. It enabled the platform to support concurrent, multi-user case handling at scale.
OKX P2P Express Buy Enhancements (P2P)
Scaling trust and conversion in high-volume financial transactions
Context
Users dropped off during transactions due to uncertainty and lack of trust. The experience needed to balance speed with risk awareness.
What I did
I simplified key decision points across the transaction flow. I improved clarity around payment steps, risks, and outcomes. I worked closely with product and engineering to reduce friction in critical moments.
Impact
Transaction completion improved as users gained more confidence. Friction was reduced during high-risk steps. The experience became faster without compromising trust.
UOB TMRW Wealth Program
Building foundational banking experiences for mass users
Context
Users lacked clarity when entering wealth products. Financial concepts were complex and difficult to understand.
What I did
I designed end-to-end onboarding and core wealth flows. I simplified financial concepts into intuitive UI patterns. I collaborated with product and business teams to align experience with user needs.
Impact
Onboarding became clearer for first-time investors. Users engaged more confidently with wealth features. The design established scalable patterns for future financial products.
Others
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Innovation workshop
Conducted innovation workshops with product stakeholders for our UOB Young Adult program
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Desk research
Leading research and implementation roadmap for UOB payments flow
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User interview
Qualitative user interviews and execution for Woofr app
Design principles
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I hold design quality to a level that earns trust, not just meets expectations.
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I prioritise progress over perfection, using real usage and feedback to guide decisions.
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I take responsibility beyond core flows, ensuring edge cases and states are well considered.
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I design for clarity so users always understand what’s happening and what to do next.