Create the best possibilities
Create the best possibilities
Product designer
I design experiences that make complex things feel simple.
UOB Digital Wealth
UOB TMRW had no wealth experience. New customers didn't know why they should invest. Existing ones didn't know why they should switch from their RM.
I led the zero-to-one design across proposition, research, and journey, resolving a core tension: making self-serve feel trustworthy without replacing the RM relationship customers depended on.
AI-Assisted Investigation Platform
A single-analyst workflow that couldn't keep up with networks of 30+ related accounts.
I led UX design across two phases. CMS 1.0 redesigned the investigation experience for multi-user, multi-role collaboration. CMS 2.0 rebuilt the investigation itself around AI-assisted analysis, with every decision staying analyst-owned.
Investigation moved inside the system. Manual verification effort dropped significantly. Decisions became traceable across the full review chain.
P2P New User Education
New users were completing their first P2P trade at half the rate of experienced ones.
I redesigned the onboarding experience from passive coachmarks into a 6-screen interactive demo, letting users rehearse a real trade before risking anything.
Express completion rate lifted 4 points. Timeout cancellations dropped 21%. First-trade confidence became measurable.
User experience
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Systems
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Innovation
Create the best possibilities through experiences that make complexity feel simple, systems that connect people, processes, and infrastructure, and innovation that harnesses technology to build what comes next.