UOB Wealth
A zero-to-one project to allow customers to invest on the go.
Proposition discussion with stakeholders
Desk research
Design & user journeys
For UOB wealth, we need to cater for new users as well as existing users who have onboard with UOB for long time before digitalisation.
Iterations from internal testing
We have designed an introductory dashboard for new users, to understand new users the importance of goal settings and how they can consider investing with UOB in order to reach their goals.