UOB Wealth

A zero-to-one project to allow customers to invest on the go.

Proposition discussion with stakeholders

Desk research

Design & user journeys

For UOB wealth, we need to cater for new users as well as existing users who have onboard with UOB for long time before digitalisation.

Iterations from internal testing

We have designed an introductory dashboard for new users, to understand new users the importance of goal settings and how they can consider investing with UOB in order to reach their goals.

Other key considerations

Performance indicators