Portfolio work-in-progress
Iterating… end may 2025 completion, keep going!
Create the best possibilities
Create the best possibilities
Singaporean product designer
7 years in product design organisations, 5 years in design agencies. Specialised in new tech, finance, crypto and web3 space. Open to individual contributor or leadership roles.
3 key projects
OKX P2P Express Buy Enhancements
Quest:
How can we improve P2P buy order completion rate? How can we increase total trade volume?
Role:
The only product designer in P2P squad, handling negotiated requirements
OKX AML Travel Rule
(Compliance)
Quest:
How can strengthen regulatory oversight as users deposit assets into OKX without an uninterrupted user experience?
Role:
Product designer for AML, 0-to-1 flow execution
UOB TMRW Wealth
Quest:
How do we make UOB wealth programs more accessible our retail investor?
Role:
Full design-thinking designer, end-to-end 0-to-1 execution
Others
-
Innovation workshop
Conducted innovation workshops with product stakeholders for our UOB Young Adult program
-
Desk research
Leading research and implementation roadmap for UOB payments flow
-
User interview
Qualitative user interviews and execution for Woofr app
Design principles
-
Optimistic about the future. Tech sprawls up because there’s better way to do something. We are always early. Innovation doesn’t come with drawbacks, iteration is necessary. Let’s build sensibility, stick with fundamentals, projects with users, revenues, and profits.
-
Balance between executing and thinking it through. Execute fast so we can be quick to assess what gaps will there be, but also plan enough so that we know what decisions may impact the business for a long period of time.
-
Communicate clearly by planning ahead before reaching out to different stakeholders and working peers alike, ensuring the agendas and objectives are aligned and understood, and allowing feedbacks and two-ways meaningful discussions.
-
Design as a system so that it can scale and automate as much as possible. Reduce complexity, refine different logic permulations such that the flow is simple. Eliminate redundant segments, focus on key groups.